“Creative mentorship” affirms mentoring as a tool of personal and professional development, strengthens the capacities of the cultural sector and provides support to prospective professionals interested in developing, networking and sharing knowledge and experience. We want to build, gather and support a community of motivated and socially responsible individuals that will contribute to the development of a society based on creativity, culture, knowledge and mutual cooperation.



On Thursday, September 27th, at 6 pm in the ceremonial hall of the Rectorate of the University of Arts, Kosančićev venac 29, the “Creative Mentorship” organized, as a part of the debating-educational programme,   a discussion on the financing culture and art from the perspective of donors and sponsors.

Participants were:

Tijana Jugović, Public Affairs Office, USA Embassy in Belgrade

Joachim Waern, Deputy Head of Mission, Embassy of Sweden

Jean Baptiste Cuzin, Director of French Institute 

Aleksandra Đorđević, Ministry of culture and information of the Republic of Serbia 

Jovana Paljić, Community Affairs Coca Cola Hellenic

The conversation was moderated by Ivana Jovanović Arsić, Cultural Manager, President of the Association “Kulturis” and alumni of the “Creative Mentorship”.

We would like to thank all the participants of this conversation on the information and experience they shared with us, the audience that attended and participated in the conversation, and we especially thank the University of Arts for welcoming us in their amazing venue.

We had the honor that Rector of the University of Arts, prof. Mileta Prodanović opened our event, and afterwards Dragana Jevtić, founder and president of “Creative mentorship” welcomed the guests and the audience.

Deputy Head of Mission at the Sweden Embassy Joachim Waern pointed out that for the Embassy is important to see deep interest and faith in the idea in the request for the support, and that this is valued equally as the sustainability of the project or the planned budget.

Jovana Paljić from Coca Cola Hellenic informed the audience that this company has a constantly open call for support, and that cultural projects are always interesting for consideration. All projects and requests sent through their web site are processed and they provide an answer to everyone of them, and this way they also map and associate with organizations and projects they think they will be able to cooperate in the future.

Tijana Jugović from the USA Embassy in Belgrade drew our attention to the conciseness and clear communication of the idea – if in the first ten sentences of the project it is not clear what you want to achieve, it is unlikely that the project will be further processed, especially because it should be approved by those who are not familiar with the local context in Serbia.

Aleksandra Đorđević from the Serbian Ministry of Culture confirmed this, but also underlined the importance of involving experts (in the case of projects for and with socially marginalized groups) as well as intersectoral partnerships. 

Unlike these institutions and companies, the French Institute has no open calls, but establishes long-term cooperation with local partners. For the possibility of support, it is crucial, among other things, to contact FI before the end of the current year with a request for cooperation in the next year.

Reports and evaluations of programs significantly influence the continuation of cooperation with these institutions, and each of them has its own specific processes for assessing the success of the project, from traditional reports to the measurement of the impact on the media and the general public of the funded project.

One of the conclusions of the conversation was that these institutions and organizations support and appreciate not only traditional cultural events in Serbia, but also new and innovative projects that they are trying to map throughout the year, which is encouraging!

In the second part of the conversation, we were pleased that the audience took an active part and we heard more about the possibilities for supporting film production, projects in the field of cultural heritage, start-ups et cetera.

Important links:







Below you can view photos and listen to the audio recording of the entire conversation (the conversation is in Serbian).

Drugi ugao - Finansiranje kulture i umetnosti iz ugla donatora i sponzora